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Bicycle Keirin racing is a very popular sport in Japan which allows pari-mutuel wagering. These races have 6 to 9 riders that reach speeds of 45 m.p.h. and cover a distance of 2,000 meters.  Keirin is also an Olympic event which the Japanese tend to dominate. In Japan, the Keirin velodromes rival any American football or baseball stadium in size, scale and comfort.




Cost / Revenue

The cost of constructing and maintaining a velodrome varies greatly depending upon the scope of the project. The design team has to decide on a “wish list” of items to be included in the building’s program. The team must decide whether it wants a Cadillac or a Chevrolet. The average cost of the actual track is only 3 to 5 percent of the total project cost. Recently built tracks that provide useful examples of potential track costs are the Boulder Track, which cost $200,000 in a leased building, or the higher-quality LA Velodrome, which cost $15 million. The LA Velodrome is a state-of-the-art facility with bathrooms, changing rooms, a bike shop, etc. The cost of the LA Velodrome did not include the cost of land because it is located on a university campus. Certainly, land cost is typically one of the larger expenses in the development’s budget. The building is the next largest expense, the cost of which also varies depending upon its size and amenities. The cost of the new Olympic Velodrome being built in London is estimated at $45 million. But again, the track is only a small portion of the cost. London's Olympic Committee were willing to make such a large investment because the world will judge how well the city hosts the Olympics. Furthermore, the velodrome’s building must be architecturally progressive; in other words, it must be a show piece—a statement. This is a valid consideration about the venue. Does the project have the ability to draw people inside and spark curiosity? Also, what image does it project?


The size and location of a velodrome’s venue play critical roles in determining its success. The demographic analysis of both the cycling community and the local community also play key roles in the daily operational success of this project. The research of potential site locations leads one to Phoenix, Arizona as a prime candidate. First, Phoenix has a large cycling community and is a training location for athletes from around the world. Second, Phoenix is the sixth largest metropolitan area in the U.S. and has a large sport spectator population. Lastly, Phoenix is a premier tourist destination, both nationally and internationally, with excellent resorts, services and airports.


The size of the velodrome is an important factor in the construction of the venue and the length of the track. This is dependent on the multiple use concept, spectator seating capacity, and vehicle parking. The velodrome should seat at least 4,000 spectators. The track should be at least 333 meters long and at most 400 meters long. The reason for this is that Keirin tracks need to be longer to produce more exciting races and greater maneuvrability for the racers. Finally, the overall land parcel should be approximately 5 to 10 acres. This lot size could be reduced or shared with other facilities. Parking is usually the largest allocation of space in most sporting venues.


How can the velodrome create revenue? The answer to this question reveals how the Velodrome will differentiate itself from any other velodrome in existence. Simply put, The Arizona Keirin Velodrome will be unique in its revenue generation by ability to have supporting businesses within the complex like, restaurants, health-bar, recovery spa, bicycle shop, clothing retail shop and sports rentals. No other Velodrome in the North America has this revenue stream. The professional league will also permit the riders to make a good living from track racing without the need for any other type of sponsorship. The velodrome will provide the spectator a way to easily access to the sport of track racing and a comfortable venue to enjoy the races.


The media have recently reported that cycling is rapidly becoming “the new golf” in corporate America’s board rooms. Thus, the velodrome would be profitable to appeal to this growing consumer group. Revenue would also be generated from advertisements, sponsors, and training fees. Races would generate television and cable revenue.

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